Tuesday, September 21, 2010

Changing up the Shop for SEO

Thanks to all that SEO research last week, I made some changes to my Etsy listings on Friday.  First, I added the line "bobaloo! unique handmade gifts for kids and baby" to the beginning of each item description.  Then, I added "handmade" as a tag on every item except for the prints.  I also tried to add more keywords to the item titles which I think looks a little awkward.  If the new titles bring in more traffic, I guess I'm going to have to learn to like oddly long comma-filled titles.

I also rearranged some item descriptions so the most relevant descriptive terms come first.  For example, instead of the Diaper Clutch description starting with "The Diaper Clutch is a stylish accessory for every mama on the go", it now starts with "This listing is for a Diaper Clutch in a 2D Zoo print by Alexander Henry, lined with a cocoa circle print".  I don't think I changed them all, but that's definitely something I need to be conscious of for future listings.  I gotta tell you, changing all that stuff was monotonous.  I had 37 items to go through - I can't imagine what changing 100 items would be like!

I think it's a little early to tell, but I think it may be working.  Here's a screenshot from Craftopolis of this month's views.  The number over the little purple guys is unique visitors, the number below that is pageviews.  See how much higher yesterday (Monday the 20th) was the than previous two Mondays?  I'll give you guys an update later this week.

This screenshot also illustrates the wonder that is making it to Etsy's front page.  See September 1st?  That's the day I was on the front page.  My views stayed up for DAYS.  On Friday the 10th there was a link to one of my products on Prudent Baby, so that's why there's a healthy spike in pageviews there.

I got a fun new toy last week - a little Zyron sticker maker.  I bought it with a coupon at Michael's on a whim since it was less than $15.  I made some cute stickers to hand out to kids at the Rocky Ripple Festival this weekend.  Hopefully I have enough left - my daughter has been sticking them all over herself and her brother all week.  I think I may make labels for my packages with it, too.  I read somewhere recently that the scrapbooking craze is grown women reliving their Lisa Frank and Mello Smello obsessions of childhood - maybe that's why having a sticker maker is so much fun? 

I have a blog housekeeping question for you guys.  Do you prefer I respond to comments right in the comment section, or email you directly?  I like the idea of responding in the comments section, but I know I forget to subscribe to new comments via email when I comment on other blogs all the time.  Plus I like everyone being able to see the conversation.  On the other hand, I don't know how often people come back after commenting to look for a response.  Any opinions?

3 comments:

  1. Awesome job. Great info on SEO! I may have to use that as an example in one of the classes I'm teaching on social media and marketing.
    Kate

    ReplyDelete
  2. Kate, let me know if you want more screen shots. I use Google Analytics too so I can give you a graph of anything you want - probably even what all of my shop visitors had for breakfast. :)

    ReplyDelete
  3. Kate, let me know if you want more screen shots. I use Google Analytics too so I can give you a graph of anything you want - probably even what all of my shop visitors had for breakfast. :)

    ReplyDelete

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