So a few years back, I made almost all of our family's Christmas gifts. I ordered some personalized ribbon that said "made by sam" to cut up and use as labels. Fast forward to earlier this year, when some of Bridget's ballet classmates wanted to buy handmade tutus. I used the riboon lables for those, which led me to printing business cards that said "made by sam". I thought it was the perfect name - simple, easy to spell and remember, blah blah blah.
Now back to the naming debacle. I started to go through the steps recommended in the book. I checked to see if the name has been registered in my state, checked the madebysam.com website, checked for etsy stores. The name is available in my state, but unfortunately the website is for a guy making custom corsets and therefore has a scantily clad woman on the home page. Also, there is already a made by s.a.m. etsy store that looks to be pretty big and pretty successful.
I realized I have to rename my business even though I have a stack of super cute business cards in multiple colors (I ordered on Moo - they are awesome and you can put a different design on every single card). I hopped right over to thesaurus.com and started searching for words related to kids, fun, toys, modern, new... every descriptive word I could imagine. Nothing seems right.
In the middle of this, I needed to call Bridget into the room to pick up her toys. We have called her Bobaloo since she was a little tiny thing, so I shout, "Bobaloo! Come down here!" and a light goes on. Bobaloo is a great business name! It's a nonsense word, so chances are slim someone else is using it, plus I think it has that little kid feeling.
As you can see, I have a little bit of a turquoise and red obsession these days.
I am also exploring local non-profits that help small businesses get started. I'll give out the details on those in the future.