Tweet I've been trying to read up on business topics, particularly crafty marketing and social media. I thought I'd kick it old school and write a book report everyone once in a while on a recent read in case you're as addicted to books as I am.
First up is Craft Inc. by Meg Mateo Ilasco. It's pretty amazing how much things have changed internet-wise since this book was published in 2007, but this one still has a lot of pertinent info. The information about the legal and paperwork-y things that need to be done to establish a business is awesome - there's even a great checklist listing the steps to starting up.
The section on sourcing raw materials was a plus for me. I'd love to be able to buy fabric wholesale soon and it was nice to get a general overview of the process so I have an idea of where to start. Most of the advice about production (like setting goals for yourself and making multiple identical items) seemed pretty obvious to me, but it is good advice nonetheless.
There is some great advice about craft fairs including my favorite - a checklist! Establishing on online presence is also covered but you'd probably be better off referencing a more recent book for the most useful information.
All in all, I'd definitely recommend this one. It's comprehensive and takes a new business from first idea all the way to becoming a full-fledged big business with employees. I'll probably check out Meg's newer book, Creative Inc., because I really like her style. A Craft Inc. Business Planner also popped up on Amazon when I was searching for this book - has anyone seen that? I'll have to check and see if my library has it.
If you have any book suggestions please share with the class!