I’ve had advertising on the brain lately. I’m ready to start advertising my shop, but I just have no idea where to start. Also, I had decided a while back to start looking into adding ads to this blog once I reached 10,000 page views, which happened last month (completely arbitrary number – it just seemed like a whole lot of people).
I’m pretty sure I want to start advertising my shop on blogs, mostly because it seems reasonably targeted and definitely affordable. My problem is the blogs I read are not necessarily geared toward my target market. I love me some crafty blogs, that’s for sure, but I’m not convinced that’s the best place to reach my customers.
I’m also considering trying out Facebook ads. These two articles have definitely encouraged me to try it out – Do Facebook Ads Really Work? and Stronger Evidence That Facebook Ads Work. When setting up a Facebook ad, it’s posssible to define your targeted demographics so narrowly that I feel like I could really reach my market. Also, you set your budget for the campaign, which makes overspending pretty much impossible.
As for advertising here on the blog, I’ve pretty much decided to add a small AdSense ad somewhere on the sidebar to try it out. Since all I have to do is enable the ad though Blogger, I figure this is a good way to try out the whole advertising thing without a huge time investment on my part.
I’d love your feedback on advertising ‘cause I’m sure struggling with it! Have you guys done any kind of advertising, and was it successful or a waste? How do you feel about blog ads – love ‘em, hate ‘em, hardly notice they’re there? As a consumer, what kind of ads grab your attention? Maybe together we can sort this whole advertising thing out!
